The Basics of Structured DataWhat is Structured Data? High level, structured data is what makes all of the different types of Google search results possible. News stories, events, …
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Q&A Oct-8thWelcome to the fourth iteration of my Q&A on all things digital. Ask any question below and I’ll answer over the weekend. If I don’t know, I’ll …
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Setting Up Free and Paid Listing Ads for ShopifyIf you have an ecommerce store, this needs to be on your to do list. Even if you don’t plan to run PLA’s (Product Listing Ads), the free listing can ge…
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The Basics of Google AnalyticsIf you don’t understand Google Analytics, you don’t actually understand what’s going on on your website or in your marketing. In short, you don’t actua…
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Your Path to WiFi MoneyWelcome to today’s issue of the Opossum’s Substack. There’s a lot of new people on my email list so I wanted to catch everybody up. Today’s email is go…
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Acquisition Channels for Your New WebsiteToday’s article is for the people that have started. The people that have completed or almost completed building their first website. For anybody that …
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Website Platform Choice ExplanationYou might have seen the below image floating around on Twitter in the last few days. It lays out the basics of picking a platform. In this post I want …
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Attribution ModelsAttribution modeling is hard. Actually impossible to get even 80%+ accurate. It’s hard and anybody that tells you different is a charlatan.
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Tools You Should Know How To Use Part 1Welcome! There’s a broad set of tools on the market for just about everything. If you’re going to play in the digital space and get that wi-fi money, t…
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Weekly Q&A Aug-22ndWelcome to the third iteration of my weekly Q&A on all things digital. Ask any question below and I’ll answer. If I don’t know, I’ll do my best …
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Brand Building and SOVWelcome! Today I want to touch on a topic that often gets overlooked due to short term thinking. It’s a little off brand for what I normally write abou…
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Affiliate Marketing Part 3aWelcome to Affiliate Marketing Part 3. If you missed Part 1 or Part 2, go read them now. Per Affiliate Marketing Part 1, readers submitted websites for…
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