The Basics of Structured Data

What is Structured Data? High level, structured data is what makes all of the different types of Google search results possible. News stories, events, ratings/reviews, FAQ, job postings, local businesses, price/ratings/in-stock for products, Q&As, recipes, videos, etc. These rich results and enhancements have been taking over more and more of the SERPs in the last decade. This will likely continue.

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