7 Comments

Hi BTO!

Thank you for all your insightful content - I’m just getting started on my journey and think I’ve found a good niche that works for me.

Background: Work in tech in a niche role that is new but growing across the industry. SEMRush shows very easy KD% for my role + I work in it day-to-day so have immediate experience. I want to create an informative style blog that explains the role, how I got the job, and strategies our teams use day to day (then monetize).

3 questions:

1. As I am informing as an authoritative figure, how important is it for me to dox myself to improve the credibility of my website? Can I get away with still being anonymous (preferred) or do you think that will hinder traffic/engagement greaty (in your experience)?

2. Having trouble pinning down the intent/profile of a visitor to my site and linking with an affiliate they would likely buy. I had a few good affiliates in mind (products our team uses) but realized that not everyone who is coming to the site will already be in this role (therefore affiliates are not relevant to most people). Is it better to just try to affiliate with general productivity tools or something less related to the actual content?

3. At what point in website growth should I try to reach out to affiliates?

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Hi,

Just started reading the stack. Based on what I’ve found, for my position, an affiliate website is the goal. I am stuck on niche, should my goal be an article every week? Do I need to plan to buy dozens of “lamps” in order to produce content and media? In my mind I have wirecutter.com as an example. Can you expand on “any niche you want that you can produce content for”?

Thank you!

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Apr 13, 2022Liked by BowTied Opossum

In the context of your time being super limited, of the options above, recording yourself auditing a website or auditing campaigns seems to make a lot of sense and provide the most value per time committed.

Assuming you are a seller on Shopify, from my perspective there is a lot of overlap between a) Shopify store structure and b) campaign structures and strategy for paid social/ppc/direct response. This is likely doubly true for those starting out. Just my 2c.

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