24 Comments

@bowtiedpelosi do you mind sharing the agency you're working with?

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Any thoughts on product liability insurance / insurance providers when starting a dietary supplement e-com brand (product is a natural herb, nothing else)?

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Exactly what I needed, thank you so much! I've been thinking about doing influencer marketing, but have come up with a million excuses as to why I shouldn't. This was the push I needed to just frickin do it. THANKS!

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This was a very helpful start-up post. Can't wait for an update on how various advertising tests went (e.g. IG, email, google, SEO etc).

Would absolutely subscribe to your substack. Each of these sub-heads would be great as expanded posts, including drilling down to individual posts on each ad-method (IG, tiktok etc).

Great name too.. pelosi could definitely benefit from some Liver shield ;)

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Do you recommend running ads prior to product launch? I am in health supps niche I have been pumping content on IG and TikTok and have 30 preorders. Seems like a waste of money to run ads before even having a product ready to go. I could be wrong, lmk your thoughts.

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Great read BTP, informative & motivating

Average Order Value (AOV) and subscriptions are key - what do you mean by the product should intersect between these 2? As in recurring non-subscriptions orders and subscription orders volume should be split 50/50 ?

Kudo's & well done so far

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Nov 2, 2022Liked by BowTied Opossum

Glad to see a fellow penn state alum killing it! All best from Dubai.

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I'm dumb and newish. I'm a physician, I'm in a super hot and in-demand field. Problem is I'm also dumb as rocks. Where do I find the "This is what you to do for WiFi money 101"

I have lots of ideas for my practice, but no... idk, abilities or skills in setting up an electronic business (or physical for that matter). I'm in somewhat of a niche field and going even more niche, but EXTREMELY in demand

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Hey bowtiedpelosi!

I am in the final stages of launch my wifi healthy biz

Question, did you also invest in general liability insurance?

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Oct 30, 2022Liked by BowTied Opossum

Lol BowTiedPelosi, gotta love the name

Thanks for this very comprehensive write-up and thanks to Opossum for sharing it with us. I'm also in the health niche, so it's great to see somewhere succeeding in a ymyl niche.

Pelosi, did you jump directly into this from your day job or start an affiliate first?

Thanks again!

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Where did you find and vet your VA?

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@bowtiedpelosi super interesting article! So did you totally skip the "demand test" and just go straight to producing product? How did you get the comfort level you needed to make that significant investment?

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