Copywriting Frameworks

I’ll be the first to admit that I’m not an expert copywriter. It’s one of the skills that I’m continuously trying to get better at. That’s why, over the next week or two, I’ll have several guest posts from BowTied copywriters.

Until then, I’m going to share with you some frameworks that I’ve been putting together. I stole all of these. Absolutely nothing that follows is my original work.

If you haven’t yet realized it, copywriting is extremely important.

It’s the difference between:

• Your ad being clicked on or not. This will significantly decrease advertising costs.

• Whether someone purchases your product or not. Higher conversion which leads to higher sales and lower customer acquisition costs.

• Whether someone clicks on your affiliate link or not. Kind of obvious.

• Whether you can convince someone on the other side of the table to buy your product or not. Also obvious.

• Whether your Twitter, TikTok, etc. account grows or not. Twitter especially is a big game of copywriting.

Learning copywriting is a *must* for *any* venture you undertake.

Structuring words to:

• Convey meaning

• Move emotions

• Drive action

How could that not be important?

Without further ado, below are the frameworks and some examples using the frameworks.