Welcome to today’s issue of the Opossum’s Substack. There’s a lot of new people on my email list so I wanted to catch everybody up. Today’s email is going to be a little different. This email will be pinned to the top of the Substack permanently. It will be a living document tha…
Today’s article is for the people that have started. The people that have completed or almost completed building their first website. For anybody that …
You might have seen the below image floating around on Twitter in the last few days. It lays out the basics of picking a platform. In this post I want …
Attribution modeling is hard. Actually impossible to get even 80%+ accurate. It’s hard and anybody that tells you different is a charlatan.
Welcome! There’s a broad set of tools on the market for just about everything. If you’re going to play in the digital space and get that wi-fi money, t…
Weekly Q&A Aug-22ndWelcome to the third iteration of my weekly Q&A on all things digital. Ask any question below and I’ll answer. If I don’t know, I’ll do my best …
Welcome! Today I want to touch on a topic that often gets overlooked due to short term thinking. It’s a little off brand for what I normally write abou…
Welcome to Affiliate Marketing Part 3. If you missed Part 1 or Part 2, go read them now. Per Affiliate Marketing Part 1, readers submitted websites for…
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